| Typical cost | $197 to $597 a month, with your Smart Business Site and chatbot included | Little or nothing | No bill, but the job is lost (home-service research cites about $1,200 at risk per missed call, industry average) | Median $18.27 an hour, $38,010 a year in wages (BLS), plus benefits and payroll taxes | Usually billed per minute or per call; varies by provider |
| Available 24/7 | ✓Yes | ≈Takes messages only | ✕No | ✕Shift hours only | ✓Often |
| Answers on the first ring | ✓Yes | ✕No | ✕No | ≈When free and at the desk | ≈Depends on the queue |
| Knows your business | ✓Trained on your services, hours, area and rules | ✕No | ✕No | ✓Yes, after training | ≈Works from a short script |
| Books appointments | ✓Yes, by your booking rules | ✕No | ✕No | ✓Yes | ≈Often takes a message instead |
| Texts you the lead | ✓Yes, right away | ✕No | ✕No | ≈If they remember | ≈Message passed along |
| Consistency | ✓Same answer every time, within what it's trained on | ≈Same greeting, but no answers | ✕None | ≈Varies with workload, mood and the day | ≈Depends on the agent and script |
| Storms and rush hours | ✓Handles many calls at once | ✕Inbox fills, callbacks lag | ✕Gets worse as volume climbs | ✕One call at a time | ≈Shared queues, hold times climb |
| Complex judgment | ≈Hands off to you with notes | ✕No | ✕No | ✓Best at this | ≈Limited |