T-Town Turf
Tulsa artificial turf and outdoor living, with a before-and-after slider and quote forms.
Website, chatbot and missed-call answering for local businesses
Stop sending your customers to your competition.
We rebuild your website, optimized for Google, AI search and fast phone loading, and add a chatbot and a voice agent that pick up the leads and calls you'd miss.
Plans from $197 a month. Win one client a month and it pays for itself.
Save $2,500! No setup fee for the next 10 clients who start by November 15.
From the team behind T-Town Turf, Arpino Dental and Baker Custom Homes.
Missed call answered
Voice AI
The checklist problem
Having the pieces isn't the same as using them.
Most owners already have a website, a Google profile and a Facebook page. Then three years go by and nothing has changed. Checking the box is owning the treadmill. The kit is using it: every piece set up, connected, and working for you every month.
Portfolio
Every plan starts with a site we build and host.
Starter is a clean 3-page site. Growth adds 5 additional service pages. Pro adds 10 additional service pages. Each service page is written for what you do and where you do it. Every site is search engine optimized, local search optimized for Google Maps and near-me searches, optimized for AI search like ChatGPT, Google AI and Grok, and speed optimized for phones.
Arpino Dental
A nationwide mail-in dental handpiece repair company, with free shipping labels and an online shop for refurbished handpieces.
Baker Custom Homes
Custom homes, remodels and outdoor living in Claremore and Grand Lake, Oklahoma, with a project gallery and homeowner guides.
Visit Big Bend
A travel guide to Big Bend National Park and Big Bend Ranch State Park, with trails, lodging, maps and local events in West Texas.
WWJD.COM
WWJD Global Outreach, a faith tech 501(c)(3) ministry, with a fast home for its WWJD.COM SuperApp on the App Store, Google Play and the web.
And hundreds more, developed over 30+ years.
Who it's for
Built for the owner who is also the crew.
New businesses, businesses moving to a new city, and owner-operators who can't stop mid-job to answer the phone. Start with a working site and a phone that answers from day one.
Restaurants & hospitality
Fill more tables and events
Reservations and rush-hour calls answered while your staff serves the room.
Home-service contractors
Turn more calls into jobs
New leads answered and quotes followed up while the crew stays on site.
Offices & professional services
Book more of the right appointments
Intake and first questions handled so good-fit clients land on the calendar.
How it works
Attract. Capture. Educate. Sell.
Every customer goes through four steps: they find you, they reach out, they get their questions answered, and they buy. Tony Baker named these steps in 2006 and has used them with local businesses ever since. The kit sets up all four.
A / Attract
Get found.
A fast, search-optimized website we build and host, service pages written for the searches people actually make (on Google and in AI answers), and a Google Business Profile that's set up right.
C / Capture
Never miss the conversation.
A website chatbot that captures every lead and a voice agent that answers missed and after-hours calls. Industry research puts unanswered small-business calls near 62%, and about 85% of those callers never call back.
E / Educate
Answer the question before it's asked.
Service pages and FAQs that explain what you do, what it costs to get started, and why you. Written for buyers, and structured so search engines and AI assistants can read them.
S / Sell
Finish the job.
Every lead texted to your phone, follow-up on quotes that went quiet, review requests after each job, and win-back messages to past customers on the bigger plans.
How they work together
Each step covers the gap the last one leaves.
Attract without Capture burns your ad budget. Capture without Educate is a one-shot form. Educate without Sell never asks for the work. Run all four every month and the business keeps growing.
New Year New Business Builder plans
Pick the plan that fits where you are.
Every plan includes the website, the chatbot and the voice agent. Win one client a month and it pays for itself. 3-month minimum, then month to month with 30 days notice.
Starter
For a new business that needs to look real and stop missing leads.
$197/mo
- 3-page website redesign, hosted
- Search engine optimized (SEO)
- Optimized for AI search like ChatGPT, Google AI and Grok (AEO/GEO)
- Local search optimized for Google Maps and near-me searches
- Speed optimized for fast loading on phones
- Lead-capture chatbot that texts you every lead
- Voice agent for after-hours and missed calls
- 10 missed calls a month included
- Google Business Profile setup check
Growth
For a business that wants to rank for each service and build its reviews.
$397/mo
- Everything in Starter, including a website that is:
- Search engine optimized (SEO)
- Optimized for AI search like ChatGPT, Google AI and Grok (AEO/GEO)
- Local search optimized for Google Maps and near-me searches
- Speed optimized for fast loading on phones
- 5 additional content-optimized service pages, each optimized for search and AI answers
- Review management: requests after each job, replies in your voice
- 40 missed calls a month included
- Chatbot that books, plus follow-up on quiet quotes
Pro
For a business ready to own its market and keep past customers coming back.
$597/mo
- Everything in Growth, including a website that is:
- Search engine optimized (SEO)
- Optimized for AI search like ChatGPT, Google AI and Grok (AEO/GEO)
- Local search optimized for Google Maps and near-me searches
- Speed optimized for fast loading on phones
- 10 additional content-optimized service pages, each optimized for search and AI answers
- 100 missed calls a month included, plus busy-hour overflow
- Full XealAI CRM with past-customer win-back
- Email and SMS campaigns (send costs billed at cost)
“Tony is unbelievably responsive, caring and strategic with any of your digital marketing needs… What a joy to work with!”
You pay for your first 3 months at checkout ($591, $1,191 or $1,791). Monthly billing starts in month 4. After that it's month to month, cancel with 30 days notice.
Extra calls are $3 each, and we text you before you get close. You keep your domain.
Email and text messages are billed at cost: about 67.5 cents per 1,000 emails and about three-quarters of a cent per text (per 160-character segment, plus carrier fees).
Client stories
What clients say about working with Tony.
XealAI is built by Tony Darrick Baker and Xeal Publishing LLC. These are real testimonials from clients and partners, as published on xeal.net.
“Tony transformed our website from a clunky, disjointed setup into a sleek, beautifully crafted platform. The new design is clean, with a fluid layout and dynamic use of media. We highly recommend his services to anyone considering a website overhaul. Check out our site to see the remarkable work he’s done!”
“Tony's company, Xeal, delivered the best results ever from a marketing/PR campaign. Within weeks I was interviewed by the Wall Street Journal. The publicity and endorsement continues to this day and helps us close more business.”
“Tony has a great eye for design. He has a breadth of knowledge for web design and internet marketing. His knowledge and skill are superior. I highly recommend him and his company to anyone serious about improving their internet and web presence. Our internet site has really done well with Tony's help.”
“I am thrilled to recommend Tony Baker for his outstanding work developing the Convergent Strategy website. Tony's strategic expertise was evident throughout the project. He was always available to address concerns and implement changes, ensuring objectives were met with precision. His design ideas were excellent, and his commitment to quality was evident in every aspect of his work. He is a true asset to any team.”
“Tony and his excellent staff at Xeal have helped us improve our search engine optimization for our non-profit work at Fundraising Cruises. Tony has been helping companies worldwide with web design, marketing, and unique promotional services. He and his staff have an extraordinary knowledge of the internet and how to use the technology to increase your sales.”
“With ReleaseMyCode.com, we pioneered 24/7/365 live chat support for a $10 service with a 100% money-back guarantee, before most other ecommerce companies even thought of live chat. That was unheard of at the time, and Tony was instrumental in the development and deployment of that live chat support. We went from zero to $1M in revenue in eight months and to $3M in just over a year, $10 at a time. The average order was $10.”
“Having worked with Tony since the mid-90s, I can attest that he is both a brilliant business partner and a transformative mentor. His expertise spans high-level web development and strategic marketing to high-impact publicity. We built a 400,000-follower movement with #IllegallyHealed. Tony brings innovation, technical skill, and relentless execution to every project.”
“Tony Baker is without question one of the most creative and innovative marketing professionals of our time. He is a real thought-leader who is always three steps ahead of the industry. I have relied on him time and time again for creative collaboration and internet marketing services.”
“Tony has great vision for his company and his clients. Thanks to this broad vision, he's able to identify trends and form relationships with the movers and shakers of his field. After over a decade in the business, Tony continues to innovate. His passion for promotion allows him to create fresh marketing ideas for clients across many industries.”
“Tony is a valuable resource. He thinks outside the box and brings fresh and innovative ideas to the table. He does his homework, staying well-schooled on the latest marketing trends and tools.”
Show 11 more testimonials
“Tony is an innovator, and a persistent one at that. When he's got a vision, he pursues it whole-heartedly. His attitude is consistently positive, and he's inspiring to work with. He genuinely cares about his clients, his employees, and the difference his business makes in the world. He's always made good on the promises he's made to his clients.”
“Tony was an amazing mentor and colleague. Everything I have up to this point in my life comes from him and his business. Tony gave me a shot to take his marketing, sales, and media ideas and bring them into the world we now call Web 2.0. He is an innovator, job creator, expert, and mentor.”
“I highly recommend Tony Baker as a mentor, coach, and role model to anyone seeking to better themselves in business, career, and in life in general. I've known Tony over the years and watched him improve the life of everyone he associates with as a major influence in very positive ways.”
“Tony is a special talent. He has an entrepreneurial spirit and loves to be in the digital space helping companies market themselves online. I would recommend Tony for any position where a deep understanding of online marketing and social media are needed.”
“I have known Tony since 1991. I have always been impressed with his technical ability, creative talent, and verve. He has made an impact with his business, and I am privileged to be counted in his network. I would recommend any venture Tony undertakes.”
“Tony is unbelievably responsive, caring and strategic with any of your digital marketing needs. He is an excellent trouble shooter and will make sure projects get completed quickly and thoroughly. What a joy to work with!”
“Tony has loads of experience when it comes to internet marketing. He has tested what does and doesn't work and is always up to date on the latest techniques that are working online. A true veteran in the industry.”
“Tony is truly a visionary. He's always coming up with new ideas for his company and his clients. As an entrepreneur, Tony is excellent at business consultation and speaking on the radio.”
“Tony is a great marketing and technical consultant. He has helped me a lot. I recommend him wholeheartedly.”
“Tony's creativity and vision are remarkable, and I've seen him produce impressive work time and time again.”
“Tony is an expert in web development, e-commerce, sales, and publicity. Since 2000, his creative and relentless approach has been instrumental to the success of PhoneDoctors. He was pivotal in launching 10 retail locations and our e-commerce platform. With PhoneDoctors.com, Tony also helped market my invention ScrewMat, and we sold over 40,000 units in one year. Tony spearheaded publicity campaigns that secured features on local CBS, NBC, and FOX affiliates, as well as coverage in Tulsa World and Tulsa People Magazine. His efforts led to my nomination and selection as the Tulsa Chamber of Commerce Young Entrepreneur of the Year.”
New
Site updates
Need a change on your site? Just ask.
Have a special event coming up, a new promotion, or wording that needs to change? Simply call our agent or send us an email, and your site can be updated as soon as we confirm the changes. No more waiting days or weeks for a webmaster.
We build with the latest website technology, so we can update your site almost instantly for an event, a special offer, a seasonal promotion or a new focus. Often we can plan what you need before you ask: annual events, weather alerts and busy seasons. HVAC pages that get customers ready for summer and winter. Roofing pages updated after severe weather. The annual events and trade shows you attend, and much more.
Most changes are updated the same day.
Example
Weather alert: hail reported in North Dallas last night
Before
After
- Weather alert received
- Page updated
- Customer books an inspection
Example updates by industry
What we can update, and when.
Restaurants
- Holiday menus and hours
- Valentine's Day and Mother's Day reservations
- Patio season and game-day specials
- Extended hours during local festivals
Home contractors and remodelers
- Spring remodel and outdoor living pages
- Booking ahead of holiday guests
- Home shows and parade of homes dates
- New project photos as jobs finish
Roofing
- Hail and storm inspection pages after a storm
- Insurance claim help, step by step
- Hail season and hurricane season prep
- Emergency tarping notices
HVAC
- AC tune-ups before summer
- Furnace checks before the first freeze
- Heat wave and hard freeze alerts
- Utility rebate details while they're open
Plumbing
- Freeze warnings and pipe prep tips
- Burst pipe emergency banners
- Water heater checks before winter
- Holiday drain and disposal reminders
Legal
- Pages on new or changed laws
- Upcoming filing deadlines
- Tax season for estate and business clients
- DWI defense pages before holiday weekends
Landscaping and lawn care
- Spring cleanup and first mow
- Summer watering limits and drought tips
- Fall leaf removal and overseeding
- Holiday lighting installs
Dental and medical
- Back-to-school checkups
- Use your insurance benefits before year end
- Flu shot and sports physical dates
- Holiday office hours
Retail and shops
- Black Friday and Small Business Saturday
- Back-to-school and holiday gift guides
- New arrivals and sale banners
- Weather closures and hour changes
Churches and nonprofits
- Easter and Christmas service times
- Vacation Bible School and youth events
- Fundraisers and Giving Tuesday
- Weather cancellations
Don't see your business?
Tell us your busy seasons, events and trade shows. We'll plan updates around them, and you can call or email any time something changes.
[email protected] →
Setup offer
Save $2,500! No setup fee for the next 10 clients who start by November 15.
A custom website from us usually starts around $5,000, with $2,500 due up front, plus $600 a year for hosting and a charge for every change. Start by November 15 and the $2,500 is waived, and hosting, changes and maintenance are included in your plan.
Setup is included so we can build a new round of case studies with owners who go live fast.
- 3-month minimum, then month to month with 30 days notice
- Your website, chatbot and voice agent built for how you sell
- Leads come to you by text. No new software to learn.
About
The team behind the kit.
XealAI is built by Xeal Publishing LLC, a web development, marketing and publicity agency that has helped small businesses grow for over 30 years, from home-service contractors and restaurants to attorneys and doctors.
The Starter Kit is the short version of what we've always done: get you found, answer when people reach out, and follow up until the work is booked. Want the full Growth Engine? Read how it works on xeal.net.
FAQ
Questions owners ask before they start.
What's in the Starter Kit?
A website we build and host, a chatbot that captures leads, and a voice agent that answers your missed and after-hours calls. Growth and Pro add additional service pages, review management, more calls and follow-up campaigns.
I'm opening a new business or moving to a new city. Is this for me?
Yes. That's who we built it for. You start with a working website and a phone that answers, so the first people who look you up can reach you.
Is the website optimized for Google and AI search?
Yes. Every plan's website is search engine optimized (SEO), optimized for AI search like ChatGPT, Google AI and Grok (AEO/GEO), local search optimized for Google Maps and near-me searches, and speed optimized for fast loading on phones. No one can guarantee rankings, but your site is built to be found and understood.
What counts as a call?
A caller the voice agent talks to. Hang-ups and spam don't count.
What if I go over my included calls?
Extra calls are $3 each, and we text you before you get close.
How long am I committed?
3 months. After that it's month to month, and you can cancel with 30 days notice.
Do I have to learn new software?
No. Leads come to you by text. We run the XealAI CRM in the background.
What do the bigger plans add?
Growth adds 5 additional service pages, review management and more included calls. Pro adds 10 additional service pages, even more calls, busy-hour overflow, past-customer win-back and email and SMS campaigns.
What do Attract, Capture, Educate and Sell mean?
They're the four steps every customer goes through: they find you, they reach out, they get their questions answered, and they buy. Tony Baker named them in 2006. A business that runs all four every month keeps growing. See how the kit covers each one.
How does the missed-call voice agent work?
Your team gets the first ring. Calls you can't get to forward to your XealAI agent, which answers, books or takes the details, and texts you. Full details on missed-call coverage.
How do I get started?
Pick a plan above, or email [email protected] or call +1 908-308-9325.