Weekly email from XealAI

The Xealot

Say it “zealot.”

The local marketing and faith tech news worth your time, read for you and boiled down to one email a week.

  • Once a week
  • Free
  • Real links on every item

What you get each week

  1. Local marketing, sorted

    5 to 7 picks on Google, AI answers, reviews and calls. A plain take on each, so you know what to do.

  2. Faith tech

    2 to 3 stories on technology and AI from the faith and values space.

  3. Tony’s take

    One short paragraph on the pattern behind the week’s news.

  4. Real sources

    Every item links to the post or article it came from. No made-up numbers.

A look at Issue #1

Here’s a slice of the first issue. The full email has about ten items.

It comes out once a week. Read it in five minutes, then get back to work.

Get The Xealot
FromThe Xealot SubjectIssue #1: AI answers read your Business Profile

Tony’s take

Google’s AI answers, ChatGPT and Gemini are all pulling their facts about local businesses from somewhere, and that somewhere is your website, your Google Business Profile and your reviews. The tricks people sell for “AI SEO” keep losing to the boring work.

Local marketing

The page that ranks is often not the page AI cites

@HitLambaAI on X, Oct 25

Parse’s study of 214 buyer prompts: only 18% of the pages ChatGPT Search cited were in a search top 10 for the same question, and 36.9% for Google AI Mode.

My take: Rank, then make the plain service and pricing page worth quoting.

Gemini reads Maps. ChatGPT reads Yelp.

@GetMapLabs on X, Oct 26

Gemini connects to Google Maps data, and ChatGPT has partnered with Yelp for reviews, ratings and photos.

My take: Your listings are now source material for AI answers. Keep hours, photos and reviews current on both.

Faith tech

Tech companies asked faith groups to help shape AI

X News, Oct 27

Anthropic wrote its “constitution” for Claude with input from more than 15 religious groups, per X’s news summary.

My take: The people building AI are asking about values out loud. Good to see faith communities at the table.

Questions

How often does it come out?

Once a week, in one email.

What does it cost?

Nothing. It’s free.

Who writes it?

Tony Darrick Baker and the XealAI team. We read the week’s posts and articles, pick the ones worth your time and Tony adds a short take on each.

What is faith tech?

Technology and AI news from the faith and values space: Bible and prayer apps, how AI companies think about values, and new tools people of faith are using.

Want more now? Read our Insights or see the industries we serve.